Real Identity
[ marketer · speaker · writer ]
REAL IDENTITY
[ bio + cv ]
MEET TENNILE COOPERhelping b2b brands read the room
Marketing is always the first budget cut. Nobody agreed on what a “qualified lead” meant, so nobody could prove marketing was working. Building the system that proves it — is the job I’m hired to do, again and again: repeatable playbooks and pipeline.
Social work taught me how broken systems hide in plain sight. My copywriting business taught me how language moves people. Four corporate restructures showed me where growth stalls: leaders skip change management, teams never learn the tools they’ll need, and nothing survives the next quarter.
A decade of catching fires at the smoke has added up to $153M+ in pipeline, demand gen targets beaten by 308%, and recognition from Strategy and the Canadian Marketing Association.
Brand. Demand gen. Marketing operations. One system, built so B2B brands can read the rooms their customers lurk in. Then marketing stops getting cut first and earns its line in the revenue forecast.
THE RECORDin reverse order, like a flashback
- [ now ]RESONĀTEHelps small businesses get more rebooks and referrals without burning money on ads, using the growth playbook built in tech.
- [ 2025 – 2026 ]Director, Growth Marketing · The LogicAudience growth and engagement where marketing, revenue and product meet, for the business and tech newsroom backed by the Financial Times. Led the copy and direction on its Financial Times ad campaign.
- [ 2024 – 2025 ]Sr. Lead, Corporate Partner Marketing · DoceboRan a global demand gen program built into the sales cycle that drove $153M+ in pipeline. Executive producer of Leaders in Learning, which won CMA LinkedIn B2B Marketing Gold. Led the TEDAI Vienna partnership that launched the brand in EMEA.
- [ 2022 – 2024 ]Program Lead, Customer Education · ThinkificBuilt the Thinkific Accelerator from scratch for 3,500+ creators. Beat demand gen goals by 308% in year one and hit an 18% conversion rate in the first month.
- [ 2021 – 2022 ]Manager, Brand Marketing Lead · UnbounceLed four marketers and two agencies across top-of-funnel campaigns, partnerships and advocacy. Lifted new trial starts 12.5% and hit 149% of quarterly goal.
- [ 2019 – 2021 ]Manager, Marketing & Communications · ArtscapeTurned Instagram into a sales channel with a 39% conversion rate and identified an $8K+ sales qualified lead in a dormant email list.
- [ 2020 – 2022 ]Managing Partner · The SiE FundAn e-commerce fund building access to capital for women-led businesses. 2021 New Establishment: Innovator (Strategy Magazine). Featured in the Shopify x TikTok global campaign.
- [ 2014 – now ]Founder · She is Epic, IncCopywriter turned growth operator for small businesses and creator brands. Clients have tripled their rates and hit #3 on Amazon’s best-sellers list in 24 hours.
THE TROPHY SHELFdusted weekly
POWERS AND PRINT
- Demand generation
- Marketing operations
- Lifecycle
- Brand-to-pipeline systems
- Go-to-market strategy
- Messaging and copy
- Content and LinkedIn
- AI workflows and SOPs
Mentor to 50+ business launches through entrepreneur hubs in three municipalities.
Ten Thousand Coffees · Bustle · Elephant Journal · Lifehack · Elite Daily · YFS Magazine · Addicted2Success
[ references, abridged ]
“People seem to like their jobs more when she’s in the meeting.”
“An absolute workhorse that you can count on to get the job done exceedingly well every time.”
“She is a passionate, entrepreneurial thinker, and a story teller at heart, who understands how to build engagement and community.”
Terms and conditions: Accomplices in challenging the marketing status quo.