17 Lead Magnets That Prove You Don't Need Tricks to Grow Your Email List + a Swipe File

There is always some new magic trick on the scene that is supposed to help explode your list building growth and skyrocket your sales, right?

(They even use those exact words too.)

From exit pop up's to a bar that follows you as you scroll the page and the on-going debate of a one click button over forms to fill.

But there is one cold hard truth that still remains.

It doesn't matter how sexy you dress up your stuff or nip, tuck, and stunt, you pull to grab eyeballs.

Valuable content trumps anything fancy you could ever slip on.

Don't get me wrong. These tactics work...but only when combined with painkiller solutions.

If it doesn't give up the goods & help your ideal client get through their rut --you're better off learning as many hat tricks you can (just don't over exhaust yourself trying to keep up).

Here are 17 Lead Magnet's that have proven the best strategies don't include Hocus Pocus.

 

1) A Course

What have you learned, that you can teach? You have 3 clever options to choose from:

• Video

• Audio

• Email

They can either be delivered via autoresponder or accessed all at once. Psst. Word on the street is busy entrepreneurs like it all at once and when it's a threesome.

2) An Infographic

Pictures make it easier for the brain to absorb information. You see these infographics on Pinterest and you can visually walk your reader through step by step with a graphic guide.

lead magnet ideas

These eyegasm's are usually filled with nuggets of wisdom that you can print out and tape up on your office wall (or admire it on your refrigerator). Canva can help you make a mean Infographic & HubSpot explains "The Science Behind Why Our Brains Crave Infographics (In an Infographic)."

 

3) A Calendar

Content creators + business coaches like to help their clients out with Editorial Calendar's or behind the scene's of how they juggle their busy schedule. And health coaches can create a happy hybrid of an eating accountability chart on a calendar.

 

4) A Resource's List or Tool Kit

Kinda like this list or with links to different tools you use in your business to get ahead. Help your community thrive. They'll thank you for it later.

5) A Checklist or Cheatsheet

One of the easiest Lead Magnet's to create but you have to make it worthwhile for them to give up the email address.

What aspect of your business do you always need to break down to clients? Or what do you explain so often, you could write the manuscript?

Maybe if you had a checklist, it would save them the overwhelm & you the time of having to repeat yourself.

*Can't get through the list? Just download the swipe file + checklist

 

6) An Ebook

Eek! A book!? It's not as out of reach as it seems.

You may already have a book in your arsenal. From your last 10 blog posts or a recent email challenge you hosted?

You got the content, it's a matter of putting it together in an easier & digestible form.

SIDENOTE: The picture above is from my client who took #7 of the list and made a ebook.

7) Email Challenges

Speaking of challenges...people love a good challenge. What can you teach that is actionable in 3, 5 or 7 day's tops?

8) A Half Hour Consultation

Coaches use this frequently to schedule between 15 - 30min free consult calls. Not to give free advice but to get an opportunity to talk with a live person and see if it's a match made in online heaven.

9) A Discount

Coupons can be instant winners for 10% off your product offer or for free shipping…you get the idea.

10) Access to a Free Membership Site

Have you created a space to house all your free content or built a paid wall for your gold nuggets? In exchange for their email, give them a peek behind the great OZ curtain.

11) Or to a Private Facebook Group

Daily interactions and a vibrant community are what some crave. A group where they can tap into you and your expertise.

12) A Quiz

These are fun. As a kid, I was OBSESSED with getting to know more about me.Who isn't a little narcissistic?? Only give access to the answers/results when they give you their email address. Here's the quiz builder I used.

13) Live Webinar or Workshop or a Recorded One

Answer your audience's most pressing question and create a webinar.

Then don't waste the content! You can use your recently recorded webinar by breaking it down into a 10min video series.

*So close, Can't make it to the end? Just download the swipe file + checklist

 

14) Swipe File

Well...this is kinda awkward. I'm totally going to ask you for your email at the end of this list. And in exchange, you'll get access to my swipe file of live examples to borrow from.15) A Report or Guide

15) A Report or Guide

Do you have deep intel on your industry that would change the way your client does business? They may need to sit down to read this because a report is usually in-depth and jam-packed with gems.

16) Or a Case Study

Interviewed a few industry vets or clients with a similar pain? People like to hear what others are doing and their results. We like to feel connected, that we're not alone in the world and there is an easier way to tackle our to-do list.

17) Branded Free Swag

This I stumbled on by pure happenstance. On Buffer's weekly Twitter chat they tweeted a chance to get free swag from them and their way of saying, Thank You. I gladly obliged and 3 weeks later I got a handwritten note and branded stickers in the mail. Who does snail mail anymore? Nobody.

Now, that's how you cut through the noise.

*Bonus* A Pledge

This is totally left field and I love it! Get your readers involved and have them take a pledge.

Ash Ambirge of the Middle Finger Project

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Steal my Swipe File and get live examples you can do & the checklist of all 17 things listed above (as a creative copywriter I screenshot these things for fun). 

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