Don't Believe The Hype — Sidekick — She is Epic

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Marketer · Speaker · Writer

Marketer · Speaker · Writer

Posts in Don't Believe The Hype

Learning ai is a trap (if you’re a founder, here’s what to do instead): Guess less. Grow more with this Notion dashboard.

Learning ai is a trap (if you’re a founder, here’s what to do instead): Guess less. Grow more with this Notion dashboard.

I can operate like I have a team of five, and sleep like I only have one.

Don't Believe The HypeTennile CooperJune 2, 2025ai powered workflow, marketing led growth, business operations, workflow, aiComment

Obsessed-Like: "Because you watched…" Netflix does it. TikTok does it. but Pinterest does it best.

Obsessed-Like: "Because you watched…" Netflix does it. TikTok does it. but Pinterest does it best.

Pinterest Predicts? More like Pinterest Programs.

Don't Believe The HypeTennile CooperMay 27, 2025peak travel, player one, Pinterest, pickle fix, pinterest predicts, JacquemusComment

Ready-Like: Let’s call it what it is: ai colonizing

Ready-Like: Let’s call it what it is: ai colonizing

ai is coming for your job. But first, it’ll colonize your expertise.

Don't Believe The HypeTennile CooperMay 12, 2025duolingo, fiverr, ai-first, metaComment

High-Like: Is marketing dead?! An open letter to marketers...

High-Like: Is marketing dead?! An open letter to marketers...

The cost of being remarkable is discomfort. The cost of being comfortable is irrelevance.

Don't Believe The HypeTennile CooperApril 8, 2025fiverr, puma, KFC Canada, alix earle, marketing campaigns, kim kardashian, nike, marketing trends, ai generated adsComment

Fresh-Like: Why I'm decentering work after losing my sister

Fresh-Like: Why I'm decentering work after losing my sister

And I finally got the memo: work will never grieve you.

Don't Believe The HypeTennile CooperMarch 18, 2025Comment

Backwards-Like: The silent class war behind DEI rollbacks & the rise of personal branding

Backwards-Like: The silent class war behind DEI rollbacks & the rise of personal branding

There is no innovation in stagnation.

Don't Believe The HypeTennile CooperFebruary 25, 2025corporate cultureComment

Familiar-Like: An Executive Order, Your first 90 days on the job are a power play

Familiar-Like: An Executive Order, Your first 90 days on the job are a power play

You were chosen, so stop acting like you need permission to belong.

Don't Believe The HypeTennile CooperFebruary 11, 2025first 90 days, 30 60 90, executive order, new jobComment