Real as F*ck: We keep it demuretsy over here.
👋🏾 Soooo…collective illusion is public enemy number one. “Don’t Believe The Hype”. Every Tuesday, we’ll say the quiet parts out loud (in your inbox). So we can cancel or co-sign marketing or market trends and discern pop culture gems from flops together. And start making sense of the nonsense online.
You’re either cringing, or you don’t know what the f*ck I’m talking about.
It’s probably fizzled out by now…
Over here, we’re “Very demure, very mindful” of new trends. You might not even have had the time to cancel this one.
However, Jools Lebron’s trend is a cultural moment.
Like many others before it, this trend is a timestamp of where we are in history. Five or ten years from now, this period will be pop culture trivia at game night.
But for Jools, it will be a core memory.
Going viral allowed her to finance the rest of her gender transition from newfound brand deals and opportunities just by being herself. And that is something no forefathers could ever have predicted.
Connection and community also happen online, and it can change lives.
So, what makes cultural moments like these happen? Here are the few ingredients you need:
1 Ounce of Shared Experience
Make your audience feel like Insiders
Then, it becomes a global conversation. It’s easier said than done, but trends like "very demure" transcend societal norms. From facing gender ambiguity stares to misinformed “Are you gay?” questions, Jools is living out loud a life for many.
If you want to tap into culture, you must share something relatable that doesn’t necessarily appeal to a large group.
1 Cup of a Niche Community
Make your topics taboo or take private, public
This brings me to how the internet allows niche communities to sprout, which gives many folks a voice and bring like-minds together. Jools is an outspoken trans content creator who posts about daily life. So you may start to understand why r/FrugalMaleFashion, r/VanLife, or r/Showerthoughts subreddits (on Reddit) are created…so you can find your people.
Communities like these, no matter how silly, often provide validation, support, and a space for creative expression.
1 Pint of Viral Representation
Make the details a big deal
Feeling underrepresented in mainstream media? "Very demure," beyond the dictionary definition, celebrates an aesthetic that may not always be in the spotlight. Creators have the power to influence culture by how they represent their piece of the internet, attracting those who can appreciate it.
Don’t believe the hype. The LGBTQ community is to thank for many of the expressions used today.
And that’s real as f*ck.
You could make the content that might just change your life, too.
Keep it demuretsy! ✌🏾
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