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Brick-and-Mortar Stores Have This Upper-Hand Over Online Ones

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Accessibility.

It's not only for wheelchair access at a public department store. 

Brick-and-mortar stores are mandated to accommodate people with mobility restrictions and impairment disabilities. 

Even though the internet has made a heap of things within our reach, some websites still make it extremely difficult to navigate, read or buy from. Whyyy make it difficult when it can all be so simple? 

There are 15% of the world's population living with disabilities. THE WORLD. Web Content Accessibility Guidelines are coming down the wire for digital businesses to pull themselves together. 

Online businesses are you listening? Let's start with these three quick fixes.

Simple Fix #1: Bigger font sizes —just above a Mr. Magoo squint. 

Simple Fix #2: Minimize on-sight seizures from the contrast of disco colours.

Simple Fix #3: Copy is written at a high-school attention-span level.  

This could be the stand out factor you've been looking for…while dodging the fines and penalties of a non-web accessible site. Check here, if you need help with simple fix #3.

Room for thought!